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Festive Thursdays in Covent Garden

Filled to the brim with late night shopping, activities and events for you to enjoy whilst experiencing Christmas in the iconic neighbourhood, visit Covent Garden throughout November and December to experience the magic of Festive Thursdays.

Every Thursday until 18th December

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Performance from West End Musical, Just For One Day

📍Bottom of James Street in front of the Market Building
🗓 Thursday 27th November, 4:45pm 

Don't miss out this Thursday on an exclusive Festive Thursdays performance from cast members from the award-winning West End production Just For One Day, the smash-hit musical inspired by the 1985 Live Aid concerts. Featuring hit songs by Bob Dylan, David Bowie, Madonna and more, Just For One Day is an electrifying ensemble of iconic songs, everyone knows and loves, guaranteed to have you smiling and singing along.

The performance is in aid of UK charity Acting for Others, a charity providing financial and emotional support to those in times of need in theatre and entertainment.

→ Book tickets now
Actors View The Aldwych Theatre If Used Please Credit ©Peter Dazeley From His Book London Theatres Scaled

Win a £100 golden Theatre Token

In partnership with Official London Theatre, every Festive Thursday you could be in with the chance of winning a £100 golden Theatre Token. The gift of theatre will be given to 6 lucky winners throughout the festive season, to either be redeemed on the day or for use at a later date. With no expiry, the lucky winner can put the ticket towards something they want to see at more than 300 theatres nationwide.

Participating venues where you could be in with the chance of winning include Ave Mario, Delamina Townhouse, Seven Dials Market, Story Cellar, SUSHISAMBA and Thirty7.

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In partnership with Acting for Others

This festive season, discover exclusive experiences, family fun, unbeatable shopping and dining, entertainment and more, all in aid of UK charity Acting for Others.

As the heart of London’s theatreland, Covent Garden has long been a stage where creativity and community come together, and are proud to highlight its ongoing community charity partnership with Acting for Others. Founded in the 1960’s the charity provides financial and emotional support to those in times of need who have contributed to the workings of the theatre and the entertainment professions. In addition to individual grant making, the network has been able to provide counselling, benefit advice, support nursing home fees, help with retraining and help actors’ children and more recently, especially through the covid pandemic, support those in crisis.

Donations from Festive Thursday live performances from a variety of acts including case members from The Lion King, Just For One Day, and carol singing sets from theatre choirs will also be raising donations for the charity. Discover Festive Thursdays here.

→ Donate now

Discover exclusive Festive Thursdays offers from your favourite brands...

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Fashion and Accessory Offers

  • Sunspel - Isle of Harris Distillery Gin & Tonic and their Exclusive Whisky (The Hearach x Sunspel Single Cask Whisky), alongside minced pies in-store every Thursday.

  • e&e Jewellery - Receive complimentary jewellery when you make a purchase in the Market Building store.

  • Nappa Dori - 10% discount on selected items from 1st-25th December.

  • Strathberry - Attend the Christmas Leather Painting Event in-store on 13th November (1pm-6pm) with artist Aivis Provejs @provejslondon. For any purchases over £350, you will receive a complimentary Charlotte Purse in Sand with free personalisation, choosing from two unique lettering styles, classic block or elegant script, hand-painted to make their piece truly one-of-a-kind.

  • Cambridge Satchel - Free embossing and a complimentary Mini Purse on purchases in-store over £200.
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Festive Thursdays at Godfrey's Popcorn

Every Festive Thursday at Godfrey's Popcorn, the 100th guest of the day will win a tote bag filled with a selection of their handcrafted flavours — perfect for a cosy movie night in (or out), valued at over £45. Will you be lucky number 100?

Prize includes:

  • 1 x Caramel Corn
  • 1 x Buttery Corn
  • 1 x Cheese Corn
  • 1 x Caramel Cheese Mix
  • 1 x Caramel Salt Mix
  • 1 x Salted Corn
  • 1 x Biscoff Crisp
  • 1 x Tote Bag
→ Discover Godfrey's Popcorn
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Festive Fragrance and Beauty

  • Glossier - Free Balm Dotcom charming with any purchase £40 or mor, Beauty Bag personalisation, and Tote personalisation (while stocks last).

  • Diptyque - Personalised engraving in-store from 2pm-6pm on Thursday 11th December.

  • Guerlain - Complimentary champagne or non-alcoholic sparkling wine with any beauty or fragrance consultation in-store. Customers will also receive a beautiful, complimentary gift with purchase when you spend £200 or more in-store.

  • L'Occitane - Receive a complimentary Fragrance Discovery Collection worth £30 when you spend £120 in-store.

  • Dolce & Gabbana - Discover special festive season glam and a gift with purchase in-store. Minimum spend may apply.

  • Elemis - Sip on complimentary refreshments, enjoy hand & arm massages in-store alongside complimentary skin analysis.

Elemis' festive offers:

  • 19-25 November: 25% off and a gift with purchase when you spend £120 after discount.
  • 26 November-2 December: 30% off and gift with purchase when you spend £120 after discount.
  • 3-17 December: Receive the Glow & Moisture when you spend £110 or more.

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Even more Festive Thursday offers

  • Moleskine - 10% off all products and complimentary hand drawn hot foil personalisation in-store.

  • Kapten & Son - Receive a complimentary Bergen Crossbody All Black chest bag when you spend £80 or more in-store, while stocks last.

  • London Transport Museum - The shop and Cafe will be open late until 7pm every Thursday, with 25% off selected shop products.

  • Pintxito - Head to the South Wells in the Market Building for Pincho Happy Hour where you will receive a free house pincho with every drink.

  • Pierre Herme - Hot chocolate ever Thursday at the Monmouth Street store alongside chocolate samples.

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