Fitness and Wellbeing in Covent Garden

Welcome to the Fitness Era.

From the latest sportswear, fitness experiences and healthy eating. Discover our guide to live out your own Fitness Era across the Covent Garden neighbourhood.

Tag Connected

TAG Heuer's Connected Model

Official timekeeper of the TCS London Marathon

Swiss luxury watchmaker, renowned for it's commitment to precision and endurance is officially timekeeping the London Marathon, one of the world's most iconic sporting events, until 2026.

Since 2015, TAG Heuer has pioneered the luxury Connected watch which seamlessly merges timeless elegance with advanced health tracking capabilities. The latest model, Connected Calibre E4 is tailored to meet the demands of elite athletes and recreational runners alike, allowing owners to optimise their training.

→ Discover TAG Heuer
PELOTON 260522 0830

Peloton Studios

Experience the rush of a live class at London's exclusive Peloton Studios, from spinning and running, to a full-body bootcamp. Nothing feels better than a  workout, especially when led by world-renowned instructors, and surrounded by like-minded people.

Take a class Friday through Sunday when the studios are opened to the public, and discover the Peloton Store, stocked with Peloton Bikes, accessories and top of the range sports apparel.

→ Peloton Studios London
Hoka Running

Experts in performance footwear

Explore HOKA's in-store services 

  • Safesize Service - Find the perfect fitting running shoe using 3D scanning technology, in the James Street HOKA store.

  • Ask The Expert - Ask the expert team of athletes and coaches any questions you may have surrounding training plans, nutrition and advice on the best shoes to achieve your running goals.

  • Shoe Recycling with JogOn - Give your running shoes a second chance, and keep them out of landfill, by handing in your old pair at the James Street store. HOKA have partnered with JogOn to collect unwanted running shoes and distribute to those who need them across 11 hubs around the world.

  • HOKA Run Club - Feel the joy of movement with the HOKA Run Club, open to all types and levels of runner. Complete a 5km run starting at the James Street store, and arrive early to test out some HOKA running shoes.
→ Discover HOKA

DIGME Fitness

Home to the best spin classes, yoga flows, HIIT and Barre classes, DIGME Fitness has something for everyone to enjoy. With classes run by London’s best instructors and choreographed to bespoke playlists in a state of the art studio, you'll join for the workout and stay for the vibes.

Whether you want to let off some steam with a HITT punch bag workout, or increase your mobility with yoga classes set to style chilled house playlists, DIGME offers memberships and class packs, meaning you can try everything before you're ready to commit.

→ Digme Fitness
Kick Game (4)

Look good, feel good

We all know that looking and feeling good in yourself is the key to enjoying being active. So although looks aren't everything, some nice gear never hurt anyone...

  • Arc'teryx - discover all the high-performance apparel and equipment needed for an outdoor adventure at Arc'teryx on King Street.

  • Finisterre - brave the cold with Finisterre's collection of innovative products designed for cold water surfers.

  • Kick Game - offering exclusive sneakers and apparel from top brands like Nike, Off-White, Air Jordan, Supreme and Yeezy, Kick Game has everything you need to help you feel brand new.

  • Polo Ralph Lauren - luxury menswear brand, Polo Ralph Lauren, redefined American style with its world of quality, inspirational products that reflect the brand’s aesthetic and lifestyle.

  • VIVOBAREFOOT - VIVOBAREFOOT is redefining the footwear industry based on letting your feet do 'the natural thing', allowing maximum sensory feedback in every shoe.

Your favourite wellness brands in one place...


Athleisure at it's finest

  • Vuori - Drawing inspiration from the active California lifestyle, Vuori makes products that stand the test of time. The brand elevates everyday essentials, bridging the gap between fitness and life.

  • Lululemon - Premium athletic wear brand, Lululemon, is world-famous for their stylish and comfortable clothing. Their products are the perfect combination of functionality and style, with bestsellers including their super high rise flared pants and fitted, shaping jackets.