Covent Garden Will Welcome New Openings From The Best Of Global Fashion, Beauty, Food And Drink In 2022

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  • Global brands coming to Covent Garden in 2022 include Reformation, Tag Heuer, Rails, Peloton, Sacred Gold, Chestnut Bakery, WatchHouse, e&e Jewellery, Empresa and the Experimental Group
  • Glossier has opened the doors to its first European flagship store in the heart of Covent Garden
  • Frozen The Musical is extending its tenure at Theatre Royal Drury Lane and the Royal Opera House will introduce Romeo & Juliet and The Marriage of Figaro to its 2022 schedule

Covent Garden, the one stop destination for culture, food and fashion will welcome a number of exciting new openings in 2022, from the best global fashion, beauty and fitness names.

Visitors will be spoilt for choice as Los Angeles based fashion brands Reformation and Rails will open their doors on King Street and Floral Street respectively, joining GANNI, American Vintage, A.P.C Sandro, Paul Smith and more. American fitness sensation Peloton will also open the doors to its first European flagship store in Floral Street hosting live classes and a retail space for shoppers, while beauty junkies can stop by Glossier, which opened its very first European flagship store on Covent Garden’s King Street in early December, following the overwhelming success of its 2020 pop up. Italian fashion brand Empresa will also launch its first London outpost on Henrietta Street later this year.

Growing the number of luxury watch and jewellery retailers on the estate, iconic Swiss watch brand Tag Heuer will open on James Street, while contemporary jewellery retailer e&e will open in the famous Market Building, alongside London’s premier piercing company Sacred Gold. These join world famous jewellery brands Tiffany & Co.; Bucherer, which opened a double sized store in 2021 and Vashi, which opened a new concept store in 2021.

Famous for its vast array of global and British restaurants concepts, London coffee shop WatchHouse will open on Southampton Street and London bakery Chestnut Bakery will open on Floral Street. A new late night live music and dining concept from The Experimental Group is also set to open on the Piazza later this year. These join recently opened Insta-famous cookie shop Blondies Kitchen; Bullards Gin Shop & Tasting Room, plus the four-storey townhouse 3 Henrietta Street; Big Mamma group’s latest sensation Ave Mario and Asma Khan’s Darjeeling Express. The estate’s bars and restaurants will continue to offer weatherproof drinking and dining for visitors, with over 1000 outdoor dining seats across 55 restaurants, with heaters, umbrellas and windbreak screens. Global and independent restaurants offering outdoor and indoor dining include Sushisamba, The Oystermen, La Goccia, Frenchie, Cora Pearl, Mariage Frères, La Goccia, The Petersham, Da Henrietta and more.

Expanding the cultural offer in the area, Frozen The Musical will continue its tenure at the Theatre Royal Drury Lane, where it was recently nominated for 13 industry leading awards, and the Royal Opera House will showcase Romeo & Juliet, ballet Swan Lake, as well as introducing new opera The Marriage of Figaro.

For further information on new openings, experiences, shopping and dining visit