Bucherer continually surprises with innovative business models and sets the pace in the luxury segment as the world’s largest watch and jewellery retailer. This spring the family run Company is delighted to announce the opening of a new boutique in Central London’s prestigious Covent Garden district, unveiling an exciting new chapter in its continued UK expansion.

Bucherer Covent Garden (4)

Bucherer Certified Pre-Owned

In a further exciting development this new boutique will be Bucherer’s first UK retail space to offer its successful Certified Pre-Owned concept. Through its Bucherer Certified Pre-Owned concept, Bucherer gives all watch fans the opportunity to explore the universe of luxury watches and is redefining the trade in elegant pre-owned timepieces for the long term. Each watch is authenticated, inspected and certified by a Bucherer watch expert. Bucherer Certified Pre-Owned gives collectors in particular the opportunity to acquire rare models and limited editions that are no longer available in shops. The selection on show, which changes on a regular basis, is sure to capture the imagination and can always be followed in the online shop, too, where it is continuously updated.

Bucherer Covent Garden (2)
Bucherer Covent Garden (5)
Hospitality, passion and inspiration this is what Bucherer stands for.

The new boutique is home to Bucherer’s own brand offering including its timelessly beautiful and modern jewellery creations. Since the house's inception in 1888 Bucherer has been inspired by rare diamonds' sparkle and colour. Formed by nature, their beauty is elevated by the finest craftsmanship in its Lucerne Atelier, earning Bucherer Fine Jewellery a place among Europe's most eminent jewellers. Decorating one wall of the boutique, customers can discover Bucherer’s distinctive fine jewellery collections including Peekaboo, B Dimension, Lacrima, Pastello and Variato as well as their famed range of Solitaires.

In a dedicated space adjacent to fine jewellery, Carl F. Bucherer watches take centre stage. These creations epitomise the finest Swiss watchmaking expertise with exquisite design and groundbreaking technological innovation such as the peripheral rotor, an innovation that Carl F. Bucherer was the first manufacturer to put into series production. Bucherer’s BLUE collections are also available in the new boutique, offering exclusive Limited Edition and unique timepieces in the brand’s iconic blue colourway in collaboration with prestigious peers including Audemars Pi guet, Blancpain, Panerai and IWC Schaffhausen.

Bucherer Covent Garden (1)

Beyond its own offering, the range of watch brands is truly extensive. A new shop-in-shop concept offers dedicated boutique spaces for Bucherer’s biggest brands including Rolex, Omega, Cartier and Tudor. Each product world is presented in its own, individual character with Rolex also proposing a discreet and luxurious VIP room for top customers. A new ‘personalised area’ offers further watch brands, easily accessible in bright display cabinets distinguished by their brand logos. These include IWC, Panerai, Jaeger LeCoultre, Hublot, Blancpain and Longines. Watch lovers can enjoy these exclusive areas or retreat to the warm and welcoming Bucherer Gallery, which offers the ideal meeting place for true connoisseurs.