Sass & Belle

Sass & Belle is an innovative gift and homeware brand, passionate about creating exciting and original products designed to make people happy.

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Here at Sass & Belle, we lovingly design all kinds of wonderful products at perfect prices for you and your customer's pocket. We’re all about the joy of home sprucing and the love in gift-giving, adding a dash of happy and a sprinkle of smiles to each and every one of our collections.

It all sparked in 1998 when our founder, Richard Stone, caught the retail bug. Back from working in Bombay and carrying one thousand homemade juggling balls, he ventured to the Edinburgh Fringe Festival and sold every single one. Inspired by this success, the business RJB Stone was born.

Over a decade of designs later, our beloved Sass & Belle brand was created in 2009. With an increase of collections being lovingly designed in-house and development in our style and identity, there was a natural need for a new brand name that reflected our new direction. The perfect fit, named after Richard's two eldest daughters, Saskia and Alma Belle, with the two little birds representing their fun and winsome nature.

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