The Allbirds store in Covent Garden offers sustainable shoes and clothing in the heart of London. Visit the Covent Garden store for the latest eco-friendly sneakers and apparel, perfect for running, hiking, working out and relaxing in style.
The Allbirds Story: A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way. Allbirds has since expanded its product range, and now offers all kinds of footwear including running shoes and flip flops.
Allbirds are commited to sustainability. Reducing their environmental impact has been a priority since day one, with a large commitment being to cutting their carbon footprint to near zero by 2030. In 2021, their average product carbon footprint reduced by 12% between 2020 and 2021, a huge success but they are not stopping there! Allbirds continue to work to reduce beyond carbon neutrality, with ambitions to eventually become climate positive. While striving for longer-term climate goals, they offset their emissions to operate as a carbon neutral business.