Benefit Cosmetics was founded in 1976 by Jean & Jane Ford who moved to San Francisco to take on a totally NEW approach to beauty. Guided by their mantra “makeup doesn’t have to be serious to look good,” this dynamic duo believed laughter is the best cosmetic. Over 40 years later, Benefit products are sold in 56 countries around the world, and Benefit has become the global #1 Brow brand and the UK’s #1 Mascara, Primer, Bronzer and Set brand.

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In-Store Services at Benefit

At the Benefit Cosmetics Covent Garden boutique, our Benefit Beauty Advisors are trained to deliver the most premium beauty experience. Pop in to learn all about our bestselling innovative, beauty solutions, from our the POREfessional primer skincare range to our extensive range of Mascaras including the UK’s #1 Mascara BADgal BANG!

You can also take a seat at our brow bar where we offer a range of services from brow waxing to brow lamination, lash tinting, and even bespoke Pore Care facials! Don’t wait to stop at brow and facial care? You can even book in for intimate waxing and body tanning services – all provided from the comfort of a private room inside the Boutique.

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