Bucherer 1888 are Europe’s leading Swiss watch retailer with 130 years of expertise. Bucherer brings long standing relationships and savoir- faire straight from Lucerne - the heart of Switzerland.

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The Covent Garden store showcases the very best selection of Rolex, Carl F. Bucherer, Cartier, Hublot, Jaeger-LeCoultre, Breitling, Tag Heuer and Tudor collections; with a range of exclusive and limited edition watches to explore.

130 years ago in the heart of Switzerland, Carl-Friedrich Bucherer and his wife Luise opened their first watch and jewellery store in Lucerne. Even in 1888 before Switzerland became the watch mecca it is know as today, the country held a distinguished reputation for the art of watchmaking. The couple’s sons, Ernst and Carl Eduard Bucherer joined the company in the 1920’s with a wealth of knowledge that lead Bucherer to even greater successes and expansion. In his primary tenure at Bucherer, Ernst entered into a successful partnership with Hans Wilsdorf, the founder of Rolex, at the time a little known watch brand. To date Rolex remains Bucherer’s most important partner and leader in the world of horology. From its early beginnings, Bucherer has continued to bring the world’s finest time pieces to discerning clients.

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The Bucherer Group is now Europe’s industry leader and operates 72 fine watch and jewellery boutiques in 5 countries.