The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer. This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, The House of Creed started its journey as an exquisite tailor based in Mayfair, London.
Since then, Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.
Today, seventh generation descendant of founding James Henry Creed, Olivier Creed continues this great tradition. Accompanied by his son, Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambroxan are just a few of the signature ingredients found in Creed fragrances.
Sarah Lynn, Managing Director of Creed UK, said: “We are excited to take this important next step in Creed’s journey and to extend our remarkable brand’s footprint within the city that has been entwined in its DNA since it was founded in 1760. Offering immaculate customer service, opening the pages to our impressive library, and shining the spotlight on our latest editions, Creed’s new home in Covent Garden will take its visitors on a journey of sensorial discovery.”