DECIEM, Monmouth Street

Known as one of the world’s most disruptive beauty brands, DECIEM is a leader in functional beauty innovation.

DECIEM was founded in 2013 on the principle of doing everything others don’t do and changing the world of beauty based on this principle.

The Abnormal Beauty Company store is a hub for exploration of the DECIEM brands, where visitors can shop products from NIOD, The Ordinary, Hylamide, FOUNTAIN, The Chemistry Brand, HIF & AB CREW.