Beauty brand Fresh seeks to provide a sensorial experience that is as indulgent as it is effective.

The journey started in 1991 for skincare and fragrance brand Fresh, when co-founders Lev Glazman and Alina Roytberg created a small set of soaps that they hand-wrapped themselves. With their amazing fragrance, luxurious formula, and ornate paper wrapping, these soaps were the start of something special.

The now iconic Oval Soap Collection sparked Lev and Alina’s passion for developing products that are as indulgent as they are effective and has led to their mission of transforming everyday routines into sensorial journeys.

Since then Fresh has evolved into a full line of lifestyle products spanning skincare, bodycare, fragrance, haircare and candles. Fresh is credited with a number of industry firsts and pioneered the use of many natural ingredients such as soy and sugar, as well as developing a cult-following for its Rose and Black Tea Collections.

In the same spirit as their New York flagship, Fresh’s Monmouth Street boutique seeks to create an intimate retail experience like no other.