Created in Nice in 1980 by Pascale and Enzo Amaddeo, Les Néréides offers unique designs of high-end costume jewellery. True family business, its names relates to Pascale’s grandfather, close friend of Magritte, the famous painter. Right in the heart of Covent Garden, visit Les Néréides and immerse yourself in their creative universe.
Pascale and Enzo Amaddeo met on the benches of the Academy of the Arts in Belgium in the seventies. They nourish their limitless creativity from inspiring trips, wandering in junk shops and flea markets, and the green surroundings of Picardy’s countryside. Drawing their inspiration from nature and the animals, they garnish their sketchbooks with enchanting and fantasy bestiaries, cosmopolitan landscapes and luxuriant vegetation. With Les Néréides, they develop a brand of jewellery boldly bucolic where flowers and animals are the heroes of refined designs.The history of the brand could not be written without including their four children, who are now all part of the life of the company. Today, this second generation of born-designers is taking over their talented parents
The vision of Les Néréides is to be the costume jewellery brand that provides women their biggest emotions. Because they bring back happy memories and with their reference to nature, these very evocative products reveal the refined fanciness each woman is hiding. Indeed, the Néréides jewels embody more than simple fashion flair: it fosters the uniqueness of the woman who wears it, while reconnecting her to her emotions.
This vision is driven by the search for sophistication and ultra feminity. Each detail of each design by Les Néréides is carefully considered, in the purest tradition of French good taste. “Fashion fades, but style is here to stay”: anchored in 40 years of expertise, Les Néréides offers a timeless style, governed by vibrant colours. From lemon yellow to pale green, the colours convey their poetry in more than 30 collections every year. They compose both Les Néréides and N2, a brand full of fun created in 2004. Through its collections, Les Néréides sustains a know-how inherited from high-end fine jewellery. Feminine and sophisticated, timeless and proud of its inspiration drawn from Nature, Les Néréides offers a collection of one of a kind affordable luxury jewels.
Throughout its collections, La Maison Les Néréides perpetuates a know-how inherited from high jewellery. Its Parisian studio is located a stone throw from the 600 years old historical hostel of Nicolas Flamel. Each jewel created here is first a drawing, born from the imagination of the designers. Like in high jewellery, the pieces are “painted”. The jewels are then elaborated and subtly hand-enamelled. Each floral or animal detail is delicately coloured with a brush while paying a special attention to the choices of colours. This is a very meticulous mission, where every detail results from the expert work of dedicated craftsmen. The stones too are hand-faceted: such as the crystals that compose the iconic collection La Diamantine. With this expert touch, each piece is unique.