In 1970, Paul Smith opened his first menswear store in Nottingham, stocking contemporary fashion names, and later adding his own designs to his collection. He showcased his first official menswear collection at Paris Fashion Week, earning him his reputation as one of Britain’s foremost designers.
Today, Paul Smith’s Covent Garden store occupies the buildings from 40 to 44 Floral Street, selling everything from suits to suitcases for men and women. Visit Paul Smith Floral Street to discover the latest clothes shoes and accessories from both Paul Smith collections: Paul Smith and the more youthful and informal menswear collection, PS Paul Smith.
The shop also offers tailoring alterations, including a ‘shop while you wait’ service that aims to provide alterations within 15 minutes.