Covent Garden in Bloom Events
It's the most Instagrammable time of the year, so grab your phone and join in one of the many Covent Garden in Bloom events.
TAKE A WALK
Where: Apple, 1-7 The Piazza
When: 29th May 1:30pm & 1st June 1:30pm
What: As Covent Garden comes alive for spring with floral installations of all kinds and colours, Apple Covent Garden will show you how to capture its magic from every angle using iPhone. Led by an Apple Creative Pro, you’ll explore the surrounding area to shoot bright and colourful photos of its seasonal wonders in full bloom. Bring your own device. This walk is 1 mile and is free to attend.
Book 29th May Now
BLOOM & BURTON
Where: Olivia Burton, Market Building
When: 23rd May 6:30pm & 25th May 12:30pm
What: Olivia Burton invites you to a Flower Arranging Workshop in collaboration with Bloom & Wild. Join Olivia Burton at their flagship boutique in the heart of Covent Garden and create your own hand-tied bouquet, as taught by the experts. Discover the all-important steps to arranging, packaging and taking care of your blooms. Tickets are £35 and will be redeemable against a purchase on the day.
FLORAL STREET BY NAME
Where: Floral Street Fragrance, King Street
When: Tuesday 21st May 6.30pm – 8.00pm
What: Join Floral Street Fragrances for an evening exploring this forward-thinking, niche fragrance house to discover their latest scent, a collaboration with the Royal Horticultural Society. The Perfume Society‘s Senior Writer, Suzy Nightingale will be in conversation with Floral Street founder Michelle Feeney, alongside stellar perfumer – and nose for all of Floral Street’s neo-floral portfolio of scents – Jérôme Épinette, who will be joining us all the way from New York.
You’ll discover an innovative, beautiful scent that is a perfect fit for summer. While exploring the main ingredients and inspiration for this scent – the first to join Floral Street‘s original bestselling line-up – it will offer a fascinating opportunity to discover how a perfumer translates ideas into scent. The event will touch on the working relationship of a brand founder and perfumer and there’ll be the opportunity to field any questions for Jérôme, a world-renowned, multi-award winning, contemporary perfumer.
Tickets are £25 to subscribers of Perfume Society and their guests – £20 of which will be redeemable on the night. You’ll also enjoy a generous 15% discount on the night.
Where: kikki.K, James Street
When: 24th May 6pm - 9pm and 31st May 6pm - 9pm
What: Join kikki.K for a VIP breakfast on Friday 17 May, from 9 – 10am. Start the day with a delicious Swedish bun, fresh fruit and light refreshments as you shop in store and enjoy 30% off full priced product. Join kikki.K for an evening of shopping and bubbles on Friday 24 May, from 6-9pm. Enjoy a complimentary glass of prosecco on arrival and receive free monogramming when you spend £30 or more in store. Join kikki.K for an evening of shopping on Friday 31 May, from 6 – 9pm. The first 15 guests to make a purchase in store will receive a complimentary gift.
SMELLS SO SWEET
When: 25th May
What: Join diptyque on 25th May from 10:30am until 7pm to celebrate the launch of their new mythological olfactive creation, Eau de Minthé and learn about the myth of Minthe. Enjoy a drinks reception and discover the world of mint at the 38 Floral Street boutique. Shoppers will take home their very own little mint plant with every Eau De Minthé purchase.
COVENT GARDEN IN TUNE
Where: South Hall, The Market Building
When: 15th May - 5th June
What: To top off all the Instagrammable installations, Covent Garden's Head Gardener has created a brand new installation featuring a baby grand piano filled with blooming English roses, foxgloves and Himalayan blue poppies. Get snapping!
WHERE DO THE WILDFLOWERS GROW?
Where: Monica Vinader, King Street
When: 22nd - 25th May
What: Monica Vinader will be offering free Wildflower seed samples to customers along with 20% off in store from Wednesday 22nd until Saturday 25th May. Happy Shopping!
Where: Ted Baker, Floral Street
When: 25th May
What: Shop Ted's flagship store on Saturday 25th May and receive a floral bouquet when you spend £150 or more in store.
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