The first Badiani shop opened in the centre of Florence in 1932. After a long gelato career, Idilio Badiani passed the reigns to Orazio Pomposi and his two sons, Paolo and Patrizio. Paolo Pomposi, known as the ‘gelato creative genius’, took the Badiani name to new heights. In 2015, the Iconic Italian Gelato finally made its great debut in London.

Badiani's greatest passion is to inspire people through their amazing gelato flavours, beautiful spaces and great service.  If you need to get away from hustle and bustle of Covent Garden, visit the sunshine yellow Badiani shop. Hidden away from the crowds in a fun pedestrian area, it is the perfect place to recover from a shopping spree.