Soft Serve Society

The Kings of Soft Serve have arrived!

New to Seven Dials Market, Soft Serve Society is one of seven new vendors to join the Market’s Cucumber Alley.

Bringing wild flavour combinations like Matcha Madness and Charcoal Coconut, Soft Serve Society is ice cream reimagined. Decorate your soft serve with a range of toppings which include marshmallow fluff, butter cookie crumb and even candyfloss!

You can choose from a range of delicious sweet treats including Soft Serve Sundae Cups, Freakshakes, Bubble Tea, and much more.