Fashion Guides
Whether it’s a brand or restaurant's first store, largest store, or just in the most iconic location, flagships come in all shapes and sizes in Covent Garden.
Covent Garden is one of London’s most popular shopping and dining neighbourhoods, home to a wide range of world-class dining, fashion, beauty and lifestyle stores. Discover the brands and restaurants which have opened the doors to their Flagship stores (their first, their biggest or their best), across our neighbourhood.
Reformation 📍27-28 King Street
Sustainable fashion brand Reformation opened their second London store on King Street, bringing effortless silhouettes and elegant feminine style to Covent Garden.
Radley 📍37 Floral Street
Discover the full collection of signature bags, complete with the iconic Scottish Terrier stamp at the Floral Street flagship store.
agnés b 📍 35-36 Floral Street
Agnes B launched its four floor flagship store on Covent Garden’s Floral Street with a fresh and elegant design. The open space store is reminiscent of a New York loft with brick walls and scaffold rails, for a stylish and informal shopping experience.
Paul Smith 📍40-44 Floral Street
Paul Smith's Covent Garden flagship was Paul’s first in the city. Today, the store seamlessly combines the old with the new, respecting the character of the historic building while preserving it with a forward-thinking approach to art and design.
Colorful Standard 📍16 Earlham Street
This Danish fashion retailer selling clothing and accessories made from 100% organic cotton and other plant based material opened a permanent flagship store in Seven dials.
Mr Jones Watches 📍53a Neal Street
The bright orange Mr Jones Watches store is hard to miss in the centre of Seven Dials, selling the most creative and quirky watches in Covent Garden.
Odd Muse 📍44 Monmouth Street
London-based luxury womenswear brand Odd Muse London proudly unveiled its first permanent store in Seven Dials in 2023, aiming to introduce a slower pace to the ever-growing fast-fashion industry.
A.P.C 📍17 Floral Street
Renowned for its minimalist and timeless designs, the A.P.C Covent Garden flagship store is sleek and modern, offering men and women's collections.
Bloobloom 📍30 James Street
French designer eyewear brand, Bloobloom, opened its flagship store on James Street, bringing eyewear innovation and affordable prices to customers in Covent Garden.
Away 📍9 Earlham Street
Luggage designer, Away, has only one physical UK store, based on Earlham Street in Seven Dials. Find suitcases, bags and accessories in-store to meet all your travelling needs.
Stetson📍58 Neal Street
For over 150 years Stetson has designed headwear for every occasion and have opened their flagship store in the heart of Seven Dials.
Charlotte Tilbury 📍11-12 James Street
Covent Garden’s Charlotte Tilbury flagship store was the first of its kind and remains the Beauty Boudoir that get her limited edition products first and you go to place for the Tilbury touch!
Creed 📍14 King Street
Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women. The flagship Creed store on King Street offers in-store services including engraving, leather monogramming, personalised ribboning and expert fragrance advice.
Experimental Perfume Club 📍 53 Monmouth Street
EPC's London flagship offers a unique hybrid space to experience fragrances like a perfumer, make your own perfume and create your own distinctive scent.
Bucherer 📍Units 3-4, Royal Opera House Arcade
Set in the Royal Opera House Arcade, the flagship Bucherer boutique homes own-brand jewellery and watches, alongside shop-in-shop concepts for brands including Rolex, Omega, and Cartier.
Tudor 📍Unit 5B, Royal Opera House Arcade
Sitting alongside luxury multi-brand watch retailer Bucherer, Tudor has it's mono-brand boutique flagship offering their latest timepieces and expert advice in the Royal Opera House Arcade.
Tissot 📍 7 James Street
Tissot, the Swiss watch brand owned by the Swatch Group, has opened its debut flagship boutique in Covent Garden, as the only standalone store in the UK.
Missoma 📍46 Monmouth Street
Jewellery brand Missoma has its first ever permanent store in Seven Dials, showcasing the latest collections and offering expert in-store advice.
Ladurée 📍1 The Market Building
Housed within the iconic Covent Garden Market Building, the Ladurée flagship serves up their world famous macaroons, and meals to fit all occasions.
PIVOT Bar and Bistro 📍3 Henrietta Street
Award-winning Chef Mark Greenaway has opened his flagship restaurant in Covent Garden offering homely dishes plus the choice of a four-course or eight-course tasting menu.
Din Tai Fung 📍5-6 Henrietta Street
Named one of the world’s Top Ten Best Restaurants in The New York Times and famous for their Xiao Long Bao—steamed pork soup dumplings, Din Tai Fung's London flagship restaurant serves up authentic Taiwanese food for up to 250 guests.
Mariage Frères 📍38 King Street
The world’s most exclusive purveyor of luxury teas and France’s oldest tea house, Mariage Frères, has its first UK tea emporium in Covent Garden
Bancone 📍39 William IV Street
Bancone was founded in 2018 at the now flagship site in Covent Garden. The restaurant serves fresh hand-made pasta inspired by Italy, and boasts a stunning restaurant with countertop dining.
FishWorks 📍2-4 Catherine Street
Restaurant and fishmongers, Fishworks, has their flagship restaurant on the bustling Catherine Street, with a regularly changing menu, a dedicated oyster bar and a private dining room.
Frog by Adam Handling 📍34-35 Southampton Street
Michelin starred flagship restaurant, Frog by Adam Handling is a all about British food, inspired by London. Customers face the kitchen , the chefs come to your table and you are able to interact with every part of the team for a memorable experience.
Peloton 📍2 Floral Street
Offering a variety of world-class fitness classes, Peloton Studios in Covent Garden is Peloton’s new state-of-the-art European flagship location where its boutique fitness classes are hosted and broadcast to the Peloton community, which now totals more than 7 million Members.
HOKA 📍2-3 James Street
Try the latest range of running shoes and apparel at the HOKA flagship store, the first ever HOKA retail location in Europe.
Arc'teryx 📍41-42 King Street
Leading in outdoor performance wear, Arc'teryx is upsizing its Long Acre store to a new and improved King Street Flagship store.
Ellis Brigham 📍10-12 Southampton Street
Spanning two large floors, the Ellis Brigham flagship store stocks an extensive range of outdoor brands and product lines, with enough space to try out products like running shoes and tents before you buy.
