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Covent Garden's Beauty Festival returns
This September, Covent Garden, home to over 80 leading beauty and wellness brands, today announced the return of its annual beauty festival. Reimagined as BEYOND BEAUTY the 10-day event will bring together the very best in skincare, fragrance, makeup and wellness, all set against the iconic backdrop of Covent Garden
Running from 4th – 13th September 2026, BEYOND BEAUTY will transform the entire neighbourhood, from the iconic Piazza and the surrounding streets to Seven Dials, global flagships and independent boutiques, into an immersive beauty playground. Following the launch of Big Beauty in 2025, this year’s festival will go further, exploring beyond the product and celebrating the people, ideas, experiences and innovations shaping the industry today.
Expect exclusive pop-ups, exciting launches, brand offers and expert masterclasses from the best in the business. With immersive activations throughout the festival from some of the world’s most exciting beauty and wellness brands, visitors will have the opportunity to learn from and engage with some of beauty's biggest names.
Save the dates and stay tuned for our big announcements.
Space NK Piazza takeover
For the first time, Covent Garden-founded brand Space NK will partner with Covent Garden as an experiential partner for Beyond Beauty, delivering a takeover of the iconic Piazza, that will transform the setting into an immersive beauty playground for visitors to explore. Having opened its first store in Covent Garden in 1991 and with its UK flagship now located on Neal Street, this partnership celebrates the growth of both Space NK as a brand and Covent Garden as a world-leading beauty destination.
Stay tuned for more information on participating brands and event details.
Fragrance Favourites
MATIERE PREMIERE
Luxury fragrance house renowned for their modern, gender-neutral scents.
Parfums de Marly
French fragrance house inspired by 18th-century royal heritage, offering bold scents in a sleek boutique.
Jo Malone London
British fragrance brand offering bespoke perfumes and candles.
Miller Harris
Luxury fragrance house founded in 2000 by perfumer Lyn Harris, renowned for blending natural botanicals with artistic, modern British sensibility
INITIO
French perfume renowned for creating high-intensity, unisex fragrances designed to influence emotion and attraction.
Creed
Historic perfume house crafting artisanal fragrances using rare ingredients.
BYREDO
Luxury fragrance and beauty house blending beautiful scents with Scandinavian minimalism.
Chanel
French luxury house, offering a stunning selection of couture, fragrances and timeless elegance.
Experimental Perfume Club
Bespoke fragrance studio where visitors can create custom scents and explore perfumery through workshops.
Le Labo
New York fragrance house offering hand-blended perfumes and minimalist scents for the home.
Penhaligon's
Historic British perfumery known for their whimsical, heritage-inspired scents.
Diptyque
Parisian luxury fragrance house known for their artisanal perfumes, candles and scents for the home.
Glossier
Beauty and makeup brand offering minimalist skincare and makeup to enhance natural beauty.
Granado
Brazil's oldest perfumery offering natural skincare and fragrances.
BLOOM
London perfumery stocking the best in independent, exclusive and niche perfume, brands from all over the world.
Masters of Makeup
CHANEL
French luxury house, offering a stunning selection of couture, fragrances and timeless elegance.
Code8 Beauty
Beauty and makeup brand offering minimalist skincare and makeup to enhance natural beauty.
Charlotte Tilbury
Celebrity-favourite beauty brand offering glamorous makeup and skincare.
Benefit
Makeup brand known for their colourful packaging, cult brow products and 'no makeup, makeup' products.
KIKO Milano
Makeup brand known for their colourful packaging, cult brow products and 'no makeup, makeup' products.
Glossier
Beauty and makeup brand offering minimalist skincare and makeup to enhance natural beauty.
NARS
Beauty brand offering quality makeup and everyday essentials.
Guerlain
Beauty brand offering quality makeup and everyday essentials.
Skincare Specialists
ELEMIS
Luxury British skincare brand offering personalised treatments and wellness experiences.
Neal's Yard Remedies
Holistic wellness brand offering organic skincare, herbal remedies and therapies in Neal's Yard.
Aesop
Australian beauty brand offering a selection of botanical-based skin, hair and body products.
SHIRO
Japanese beauty brand offering fragrances, perfumes, skincare, makeup, and lifestyle goods.
Forest Essentials
Skincare brand blending ancient Indian rituals with luxury beauty products.
The Ordinary
Skincare brand offering clinical formulations for every step of your routine, in a minimalist Market Building boutique.
Beauty Services
Discover personalised skincare experiences across Covent Garden, from Aesop's complimentary skin consultations on King Street and Kiehl's advanced in-store skin analysis and tailored facial treatments to Neal's Yard Remedies' organic specialist therapies in Seven Dials. For a truly bespoke approach, visit the Elemis Flagship store on Monmouth Street, where expert Skin Specialists combine cutting-edge technology with hands-on expertise to create fully customised facials and targeted booster treatments.
A fully immersive beauty destination is Charlotte Tilbury's Beauty Wonderland store on James Street. Explore the brand's best-selling skincare, makeup and fragrance collections alongside exclusive experiences. Highlights include the world-first Skin Spa, offering bespoke facial treatments, and the glamorous Beauty Boudoir, hosting masterclasses and events.
