Home to over 80 leading beauty and wellness brands, Covent Garden presents BEYOND BEAUTY, the 10-day celebration bringing together the very best in skincare, fragrance, makeup and wellness.
BEYOND BEAUTY will transform the entire neighbourhood, from the iconic Piazza and the surrounding streets to Seven Dials, global flagships and independent boutiques, into an immersive beauty playground. Following the launch of 'Big Beauty' in 2025, this year’s festival will go further, exploring beyond the product and celebrating the people, ideas, experiences and innovations shaping the industry today.
Exclusive pop-ups brought to you by Experiential Partner, SpaceNK
The return of The Fragrance Garden
Expert Masterclasses
New launches and offers
Our new Backstage Beauty Pass trail (limited tickets available)
For the first time, Covent Garden invites visitors to book a ticket to go behind the scenes, uncovering the best of beauty in the neighbourhood and what the standout brands have to offer. Taking place on the 4th and 5th of September, start your quest at Peloton London Studios on Floral Street to receive your BEYOND BEAUTY tote bag and map, to embark on a walking trail unlocking an exclusive haul of beauty must-haves worth over £200 from 10 iconic brands. The impressive line-up of participating retailers offering new launches, cult favourites and beauty heroes, includes Charlotte Tilbury, Code8, Glossier, Guerlain, INITIO Parfums Privés, Kiehl’s, Matière Première, NARS, Neal’s Yard Remedies and Peloton London Studios.
With a limited number of tickets going on sale midday on 21st August, tickets are first come first served. For every £20 ticket sold, 50% will directly support this year’s charity partner, Beauty Banks, helping them work towards a future without hygiene poverty in the UK. Each ticket purchased includes an entry into our exclusive prize draw, with a prize valued at over £300 up for grabs.
Please note this ticket is not in relation to any pop-up access or brand activations throughout the festival period. It strictly relates to the beauty trail taking place on the 4th and 5th.

Discover in-store masterclasses, offers and more.
4th - 13th September across the Covent Garden neighbourhood
Make sure to visit Charlotte Tilbury's Global Flagship Covent Garden store for an exclusive BEYOND BEAUTY Masterclass this September. Read on to discover the full schedule.
Celebrate the launch of the new Pro-Collagen Future Restore Eye Serum at ELEMIS, with exclusive treatments in-store. Brides to be will love the in-store Bridal Masterclass, created to help achieve your skin goals ahead of your big day.
Renowned for their less is more approach to beauty, Code8 products keep you looking fresh, well-presented, and polished - without the fuss. Exclusively for BEYOND BEAUTY, discover in-store discounts and sampling at the Monmouth Street store.
Go deep with Kiehl's in-store technology that measures subsurface and surface concerns —plus enjoy expert recommendations.
Thursday 10th September
Visit the Neal’s Yard Remedies flagship store in Covent Garden for a sensory journey that explores the new, natural fragrance collection and learn how you can use aromachology to design your own unique fragrance wardrobe to enhance your mood.
Have you ever imagined watching what a scent does to your brain — in real time? Since 2015, INITIO Parfums Privés has been pioneering functional fragrances and now introduces: THE FEEL LAB EXPERIENCE, blending neuroscience, digital innovation, and the power of scent.
Celebrate the launch of the new limited-edition Rituals collection, Uukumwe, with a series of in-store offers, sampling and more.
Celebrate the launch of Molton Brown's new 30ml Eau de Parfums with an ice cream pop-up, exclusive discounts and more. Read on to discover more.
Throughout BEYOND BEAUTY, spend £65 or more in-store at Glossier and receive a limited edition Storm Ultralip mini OR Body Spritz.
Visit the NARS store on King Street for a Beauty Masterclass, led by lead makeup artist Paulo, alongside complimentary sampling and product discovery in-store.
4th-7th September
Founded by master perfumer Aurélien Guichard, MATIERE PREMIERE is a French perfume house renowned for their modern, linear fragrances. From 4-13 September, enjoy personalised consultations and exclusive offers in-store.
9th-14th September
Make sure to stop by BYREDO in the Market Building this September to celebrate the launch of their new fragrance Future Memories.
Nappa Dori will be serving a tea called "elaichi chai," a detox drink whose main ingredient is cardamom. Spend £50 in-store on Monmouth Street and receive it for free!
This year, Space NK is bringing the world of beauty to life across Covent Garden's Piazza with exciting interactive and immersive experiences. Take a stroll through The Fragrance Garden and discover a new signature scent, enjoy a skincare consultation, swatch the latest makeup must-haves and pick up some beauty treats along the way. Don't forget to stop by their Covent Garden, Neal Street store to bag an exclusive gift with purchase!
Presented by SpaceNK, visit the Piazza takeover from 12pm and The Fragrance Garden from 11am on Friday 4th September on the East Piazza.
Piazza pop-ups will be open daily from 11am 5th - 13th September.

Step into the FENTY BEAUTY FLUID FLEX GYM to discover the new PRO FILT’R FLUID FLEX FOUNDATION - Made to move with you.
Meet a FENTY BEAUTY TRAINER to work out your perfect match from 50 inclusive shades, then cool down with a shake and pick up some FENTY BEAUTY treats.

As part of the SpaceNK Piazza takeover, visit Medik8’s immersive ‘lab’ , returning to Covent Garden this September. Step inside to discover the science behind the brand’s iconic CSA Philosophy, experience its latest skincare innovations, and enjoy personalised consultations.

Join Lisa Eldridge Beauty in Covent Garden for a special Colour Consultation experience, designed to help you discover the complexion and lip shades that best suit you.
Find your true undertone with the help of our expert team, then take away your perfect sample of Skin Enhancing Tint, matched seamlessly to your skin…. You’ll also be one of the first to get a sneak peek at Lisa’s next launch!
Each consultation station is dedicated to a different undertone…come and find your perfect, skin-true shades for the first time, walk away with cute collectibles, and experience Lisa’s unparalleled understanding of colour, first hand.

Introducing a truly unique Paula’s Choice experience, where science-backed skincare meets the playful world of peptides. SpaceNK exclusively presents the Pro-Collagen Peptide Plumping Intensive Moisturiser. Powered by a clinically proven 3X Pro-Collagen Peptide Complex, this formula is designed for dry and stressed skin with deep, multi-layer hydration that lasts days, not hours. The result? A rich, cushiony cream that melts easily into skin, helping replenish moisture and reinforce the skin barrier.
This experience will offer guests a personalised, interactive consultation, designed to uncover individual skin needs and reveal how peptides can elevate their routine. The experience continues at the product discovery station, where guests can explore the complete peptide collection. Try the product textures first-hand and receive a complementary sample. For those seeking more knowledge, an elevated 30-minute AI-powered skin diagnostic will analyse key skin concerns to deliver tailored skincare recommendations.

Innovation is the name of the game for Medicube, the Korean skincare brand pairing advanced skincare with at-home devices to unlock radiant results. Best known for its Zero Pore Pads and Collagen Night Wrapping Mask, each product is designed to solve a real skin concern.
SpaceNK presents Medicube's Piazza pop-up cart where you can discover the brand-new range.

Visit the Salt & Stone greenhouse pop-up to experience Salt & Stone’s six transportive scents and sensorial body care collection, in partnership with SpaceNK. Discover active formulas and iconic scents inspired by our connection to the natural world.
Founded by former professional snowboarder Nima Jalali, Salt & Stone creates aromatic rituals for those active in mind, body, and spirit. Their best selling, aluminium-free Deodorant gives clinically-proven, 48-hour odour protection for your most active days.

Discover personalised skincare experiences across Covent Garden, from Aesop's complimentary skin consultations on King Street and Kiehl's advanced in-store skin analysis and tailored facial treatments to Neal's Yard Remedies' organic specialist therapies in Seven Dials. For a truly bespoke approach, visit the Elemis Flagship store on Monmouth Street, where expert Skin Specialists combine cutting-edge technology with hands-on expertise to create fully customised facials and targeted booster treatments.
A fully immersive beauty destination is Charlotte Tilbury's Beauty Wonderland store on James Street. Explore the brand's best-selling skincare, makeup and fragrance collections alongside exclusive experiences. Highlights include the world-first Skin Spa, offering bespoke facial treatments, and the glamorous Beauty Boudoir, hosting masterclasses and events.
