A perfectionist at heart, François Nars soon became frustrated with the limitations of existing cosmetics. Taking products into his own hands, he began experimenting with new formulas, creating breakthrough concepts in the process. The NARS brand was born: In 1994, his collection debuted at Barneys New York with 12 richly-pigmented lipsticks encased in iconic soft-touch packaging designed by legendary creative director Fabien Baron. Coveted for its highly pigmented colour, NARS has become a modern cult classic, revolutionizing the world of beauty by bringing imaginative artistry, breakthrough techniques and professional makeup to women everywhere
From 12 unforgettable lipsticks to over two decades of rule-breaking beauty, NARS has grown into a collection of over 500 products – including a full spectrum of fashion forward and classic makeup shades, advanced complexion perfectors, state-of-the-art skincare and professional artistry tools – available internationally.
Since 1996, François has personally photographed all NARS campaigns in his signature style, characterized by bold imagination, individuality, and keen insight. In doing so, he has pushed the boundaries of the industry’s traditional definition of beauty. Collaborating with many of the world’s most unique and iconic women in order to realize his singular vision, François continues to inspire self-expression, creativity and artistry – bringing high -fashion, high style and forward thinking to beauty.