Vuori draws inspiration from the active California lifestyle—an integration of fitness, yoga, surf and life. Vuori makes products that stand the test of time and hope to inspire others to live healthy, extraordinary lives. Vuori is much more than a brand. It’s a way of life.
Launched in 2015, Vuori delivers elevated, everyday essentials that blurs the lines between fitness and life—products that are built to move, styled for life. Vuori is a Climate Neutral Certified brand and is committed to sustainability, with a three-tiered approach involving using recycled and sustainable materials, reduction of plastic waste, and offsetting 100% of carbon emissions.
Vuori’s Investment in Happiness drives meaning for every area of the business, a philosophy and active commitment to the shared happiness of its team, customers, community and natural environment. Today, Vuori is available at retailers around the globe, and has stores in nearly 30 cities.
Vuori Covent Garden is Vuori’s first international retail location. Vuori creates a community hub that celebrates and integrates fitness, health and wellness. The store is a clean, modern design, complemented by earthy elements such as birchwood and lots of natural light. The store brings to life the laidback Californian lifestyle aesthetic and feeling of the brand, in physical form.