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Visit East in Covent Garden London for fashion shopping.
Visit East in Covent Garden London for fashion shopping.


Opening Hours

MON - WED: 10AM - 7PM
THU - FRI: 10AM - 8PM
SAT: 10AM - 7PM
SUN: 11AM - 5.30PM

EAST in Covent Garden has been at the forefront of artisan fashion since 1994.

EAST is a fashion brand with wanderlust in its soul, obsessed with travelling the world to create, curate and share beautiful collections which are inspired by treasures from the Orient and beyond and a love of craftsmanship with references to embroidery, embellishment and hand block printing.

EAST's brand ethos is to support artisans through modern retailing with a contemporary and free-spirited approach.

 About EAST

Founded in 1994 EAST is a boutique brand offering eastern inspired clothes and accessories for women who celebrate individuality.

Today we have stores and concessions all across the UK and yet remain true to our vision. Designing in London we look to the East for key inspirations. Our design talent and buying expertise allow us to create collections that give customers the opportunity to express and celebrate individuality. We delight in globally inspired colour, texture and prints; showing care, passion and spirit in our product development. We aim to complement our Eastern inspired pieces with stylish, everyday essentials; and look to use natural fabrics when they fulfill the drape and fit desired.

Supporting Artisans is our heritage, and we continue to do this at every opportunity. Our recent partnership with Fabindia who link over 80,000 crafts people to worldwide markets has given us access to more artisans and allows us to continue to promote our distinctive, 'Designed to be Individual' vision.

Our eclectic collections of clothing, jewellery and accessories are designed to complement each other so it is easy to style and create your own distinctive look.


020 7836 6685



Visit East in Covent Garden London for fashion shopping.