KENT & CURWEN – A HISTORY REBORN AND REIMAGINED
Kent & Curwen is a jewel of British menswear reborn for the 21st century. Creative director Daniel Kearns, in partnership with David Beckham, has established a new blueprint for Kent & Curwen: a fresh take on English heritage for the way men dress today.
THE HISTORY OF AN ENGLISH CLASSIC
The brand was founded in 1926, two years after Eric Kent and Dorothy Curwen first crossed paths on Savile Row, It was the start of a story full of idiosyncrasy and character, and it is fitting that this new chapter in the history of Kent & Curwen is beginning on the 90th anniversary of its inception.
Kent & Curwen first made its name with neck attire, supplying ties to venerable universities such as Oxford and Cambridge, the finest clubs in London, the country’s best schools, and British regiments throughout the Empire.
In 1932, Kent & Curwen purchased a knitwear factory in London to create the first ever cricket sweaters, a style that would solidify their reputation around the world. Since then, the Kent & Curwen cricket sweater crossed over from sport to become a global standard.
THE FUTURE OF THE BRITISH MALE WARDROBE
To continue the legacy of Kent & Curwen in the 21st century, Kearns has taken from the authenticity of its storied past to rework the classic hallmarks of British sporting pastimes, mixing them with menswear staples to form the foundation of the Kent & Curwen wardrobe, inspired by Beckham’s own celebrated style.
Kearns and Beckham have worked collaboratively to create this new vision for Kent & Curwen. It is a unified approach that began with deep research in the archives. Beckham is involved in all aspects of the Kent & Curwen business, including product development, market expansion, advertising and store aesthetic.