Best Brands in the West End

Shop at Covent Garden

Ganni Covent Garden (21)

Covent Garden is one of London’s most popular shopping neighbourhoods, home to a wide range of world-class fashion, beauty and lifestyle stores. From Polo Ralph Lauren to Tom Ford, Mulberry to Tiffany & Co. and Apple to DECIEM, discover a unique blend of global and independent brands designed to satisfy your every shopping need.

Ready, Steady, Shop

Covent Garden is one of London’s most-loved neighbourhoods, located in the heart of the West End. Across 9 streets and one historic Piazza, discover the very best of London’s dining scene and extraordinary shopping and lifestyle experiences, with something new to enjoy every time you visit.

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In-store experiences

From complimentary beauty makeovers to monogramming and personalisation services, we've rounded up the very best services and experiences on offer in the area.

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Womens Shop


Covent Garden boasts some of the most sought after womenswear stores in London. From British fashion designers Mulberry and Burberry to the Parisian favourites BA&SH, and A.P.C., fashionistas are truly spoilt for choice. Newly opened, discover GANNI, American Vintage and Kick Game, with more due to open in 2022

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Recently renowned for becoming the capital’s newest mecca for menswear, Covent Garden is equipped for any fashionable occasion. Whether it’s suiting from Hackett, modern classics from Kent & Curwen, a browse through luxury timepieces at Bucherer or a wet shave and facial at Tom Ford. The area is even home to Paul Smith’s first London shop.

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As the Evening Standard once said, "Every cosmetic expedition should start at Covent Garden's Beauty Quarter".

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From covetable homeware from Petersham Nurseries to indulgent chocolatiers along with premium eyewear from Bailey Nelson and Tom Davies, there's plenty to explore.

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Unleash your inner child at one of Covent Garden’s oldest stores, Benjamin Pollock’s Toy Shop or The Moomin Shop which is entirely devoted to Tove Jansson’s loveable Finnish trolls.

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